When it comes to website design, one of the most important factors is the call to action (CTA). This is a line of text that gives the reader a command. In many cases, it is literally a “call,” such as “call us today!”
At the same time, any web design company will say that there are multiple types of CTAs. It is important for people to select the right one for their individual situation.
The Lead Generating CTA
One of the most important CTAs is one that results in lead generation. As a rule, a CTA is crucial for people to generate leads from visitors who come to the website.
Many of these CTAs are placed at the end of a blog post or in the sidebar. Sometimes, they even take the form of a banner in the corner. These CTAs need to catch the reader’s eye and immediately communicate value.
The Form Submission CTA
This is an important CTA because it allows a business to collect the contact information of its visitors. It is important to let people know that they need to fill out a form as well as click the button. This is another great way to develop leads.
Try to include something specific with a marketing offer in exchange for their personal information. Then, the business can go about nurturing this lead using the contact information that has been provided.
Generate CTAs with a Web Design Company
These are only a few of the most important CTAs that businesses need to use. It is critical for a company to place a CTA at the bottom of any web page. This will urge the reader to act which could result in more leads, more sales, and more revenue for the business.
