The social media platform is an indispensable marketing strategy for emerging businesses. There are more than three billion people around the globe using social media daily. Social media is a trend that is not going to phase out any time soon. The social media platforms aid businesses in connecting with their consumers to increase brand visibility and lead to an improvement in sales. In 2017, the social media Marketing Reach Statistics indicated that U.S. companies’ social media marketing rate would be 90 percent in 2019 from 86.2 percent in 2013. It is, therefore, critical for businesses to carry out social media audits to evaluate and optimize these social media platforms and develop strategies for better performance of their brands and businesses.

Social Media Audit and Netbase social media tools

The Social media audit involves a series of processes and stages. This audit is achieved through the use of standard audit tools. It is no longer business as usual for enterprises to spend 30 minutes to audit their social media platforms. Enterprises have invested heavily in social media platforms and require to measure and demonstrate the rate of return on their investment (ROI) from them.

They can do this through analysis of the usage, competitive perceptions and insights, reputation, image and brand recognition, and the influence it has on marketing their products. The audits, therefore, involves reviewing what is going well, what is failing, and determining the value addition for the products. This value addition to businesses is attainable if the audit is conducted using the right social media tools like the Netbase social media audit tools. Likes and followers can make a difference in any social media platforms and you can buy low cost followers likes using this link.

Netbase is a social media analytics platform that provides social media intelligence solutions. It assists businesses in carrying out analysis of their brands, monitoring, and publishing while engaging customers in real-time. Netbase is an award-winning platform – a future artificial intelligence social analytics platform.

Utilizing NetBase social media tools for Social Media Audit to achieve Business goals

Netbase uses Natural Language Processing (NLP) engine to conduct a billion processes of social media posts and extracts structured social media perceptions and insights customized dashboards. The dashboards assist the company’s marketing teams and management in the analysis and development of strategies for their businesses.

To achieve this precision, Netbase uses standard audit tools. Netbase uses 19 tools for business brands at all levels. Businesses choose the level they wish to audit. These tools are variant. Some tools measure business sentiment, which assesses the best channels for the business that offer the keys to remain competitive, that forecast future trends, that analyze the competitiveness of the company, and those that measure how safe the brand is. Netbase clientele is over 192 business enterprises, including Coca-Cola, Kraft, HP, ESPN, Tacobell, among others.

Impact of Social Media Audits to Business Growth

Social media audits in businesses help with the development and review of the effectiveness of social media marketing strategies. It recognizes outdated profiles and identifies new opportunities to engage the customers. The audit help businesses to understand the impact created by social insights on brand sales. It explains how companies are doing with customer service and what consumers are looking for. It uncovers initiatives employed by businesses within a specified period. The audit exposes the progress and gives business management opportunities to apply a comprehensive mechanism to enhance their social media platforms.

Cost and time Implications for Social Media Audits

On average, carrying out a social media audit has a turnaround of 1-2 weeks. Business enterprises can determine the number of times they desire to conduct the checks dependent on the traffic of social platforms. A one-time cost may range from $1500 to 2500$. It makes business sense to conduct social media audits to enhance business growth. Social media tools play a critical rule in the growth of a business.