Since digitalization has brought numerous new marketing opportunities to organizations, geolocation marketing is becoming a popular choice among many of them. The use of geolocation marketing is now an absolute need. Everyone now relies on this technology. To construct a more effective marketing campaign or plan, geolocation uses the user’s geographical location. Businesses may design their marketing approach to maximize spending possibilities by gathering data from smartphones & satellites.

However, before learning about geolocation marketing’s application and advantages, you need to be aware of the pitfalls to avoid. With that, let’s go through some of the most important pitfalls to avoid when employing geolocation marketing.

IP Address and User Location Mismatch

In order to detect a user’s location, most online ad networks utilize their IP address. This actually does work, but it isn’t 100% reliable. IP addresses might mislead users into believing they are in regions where they are not.

VPN users may have an IP address that isn’t necessarily representative of their actual physical location. Because of this, it’s possible to have advertising results that are incorrect on both the positive and negative sides. Those who are wrongly categorized as not living in the region you’re trying to reach may lose out on potential customers. Sending adverts to people who don’t reside in the same area as you might also be an error. To avoid such mistakes , you can take help of the best IP geolocation database.

You’re not localizing your store to specific audiences.

Another blunder you’re doing if you have many retail locations throughout your state or nation is not establishing a page for each of them.

As long as you don’t post all of your shop locations on the main page of your website, it’s critical that you don’t just put all of your store locations in one place since Search engines such as Google seek to display visitors’ areas and sites that are relevant or convenient to where they are situated.

Without a dedicated Facebook page for each of your locations, many people will be unaware of the goods and services you have available.

Not Setting Up Location Exclusions

Google Ads must be set up in a specific geographic place in order to target consumers and clients in that area, not those who are just interested. As a result, you can ensure that your users are much more engaged and that your search results are more relevant.

There is a lot of work to be done before you can get started. If you don’t get the results you wanted, you may want to explore creating exclusions. For each campaign, you must identify the KPIs (key performance indicators) that will help you measure your success.

Missing out on 3rd party data

Using geo-targeting, marketers are able to gather information from a wide range of sources. Only using first-party data may restrict your capacity to geo-target clients effectively. Use only advertisements that utilize 3rd-party data sources. In order to correctly run the ad, using third-party data might greatly expand the quantity of data that is available to you. The best IP geolocation database can provide you with such details and insights. 

Improper Audience Segmentation

The more your business expands, the more important it becomes to divide your audience into smaller, more manageable segments. This must be done in order for your consumers and clients to better respond to relevancy, and it must be done now.

While it may appear to be a good idea to send the very same email to all of your subscribers, this strategy will fail when your organization expands. Consider a scenario where your firm is spread out over several sites. For geotargeting, the most important consideration is where your consumers are located because you want to provide the greatest possible service and product to those in your immediate area first.