Good marketing strategies can dramatically boost your pool business online visibility and even attract more customers. Marketing begins with a professional-looking website, extending to social media and platforms like PoolOfficeManager.com or paid and email advertising initiatives. However, for you to do this, here are three tips you can use to market your pool service business.
Advertise Your Services and Products before Busy Seasons
For pool service businesses, peak season comes in the summer, and during the off-season, when tile work, pump replacements, and deep-cleaning happen. As a result, you should organize your pool services advertising to promote different services for different seasons. Use your Pool Office Manager to help you decide on the services you’ll promote and when. For instance, if you live in cooler areas, you might promote pool heating and spa maintenance services you offer all fall and winter.
Again, if you reside in an area that gets snow-filled freezing winters, then you’ll need to have direct mail campaigns as summer ends to prepare customers for pool closing. Pool closings should happen before temperatures drop. So, why not promote that you’ll make your clients’ lives completely easier by handling the arduous process for them. Market your pool business consistently over time. In doing so, you will not only stay busy all through your busiest period, but you’ll make sales for other services you offer right through the whole year.
Target Your Best Prospects and Attract Qualified Leads
To help you avoid wasting money on pool service marketing, it’s important that you narrow down your focus by choosing your prospects. This way, you’ll be targeting only your perfect prospects so you can generate top quality leads as well as jobs. And if you haven’t identified your ideal prospects, not to worry, finding them is much easier. You first need to work out who your best and most profitable clients are, then market to more customers like them. Also, note that your most profitable customers might even be commercial properties. So don’t forget them.
Capture part of the 95% of leads visiting your website
Remember that your website is not just a place where your prospects visit you online; it’s a crucial component of your pool services marketing strategy. Think about this: 95 percent of your prospects visit your pool services website before deciding on whether to buy from your company or not. Therefore, your website should immediately touch on the following things:
- Who you are
- That your business is real and credible
- Which pool services you provide
- And how to reach you
Additionally, your website has to include multiple ways of capturing leads. Again, ensure you keep updating all your contacts information in your company’s Google My Business account. This is because inaccurate information about your business can prevent your business from showing up in online searches. Meaning, your pool business might in the end show up less often in Google searches.
Ultimately, in following the above marketing strategies you can boost your sales in a continually increasing and ongoing manner. Although marketing is an efficient tool for reaching more people, identifying your target clients will increase its efficacy manifold.
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