The amount of interaction that restaurants have with their customers can have both positive and negative effects on their online reputation management. When a restaurant interacts with its customers in large quantities, it can cause harm because the customers are very passionate about what they enjoy. A restaurant can think of ways to handle the challenges in the restaurant prior to launching their business. An example of positive online reputation management occurred when Kentucky Fried Chicken responded with a creative advertisement to acknowledge their mistake.

 By developing marketing practices before they launch their restaurant, the business has made a conscious decision to learn what they can to succeed in how they market their business. A company can take part in restaurant reputation management before they open their business. The marketing team can be in place and develop the skills and social media accounts on platforms necessary for communicating with customers before the opening. Restaurants can determine how they will deal with challenges to avoid potential negative customer reviews online. A restaurant can also launch their website and have their Google account set up to provide the search engine with information that customers desire about the restaurant.

 The opportunity to set the stage for a successful opening exists when a restaurant reputation management occurs before the grand opening. A restaurant can communicate how they want the community to perceive it. The online communication and the website can provide the city with the branding for the restaurant. This can give the public information to draw the right customers who can identify the brand. Businesses need to consider how their websites rank on search engines. Restaurant owners need to examine if their website is helping them to generate new business.

 Providing customers with information about the menu and identify the ingredients can assist people with food allergies to avoid medical issues. This can reduce negative press and reviews from customers. Restaurants who are launching their businesses should think about their online reputation management prior to the launch to avoid creating medical issues by neglecting to provide this information to customers. It outraged people when someone died from a restaurant not offering accurate labels containing their food content, and this individual suffered allergies and died. Patrons expect restaurants to behave in an ethical manner and provide consumers with what they need to make informed decisions about the food that they eat.

 Businesses may find it beneficial to explore online and offline marketing practices to work on their restaurant reputation management before they open. Reputation management practices that involve online and offline strategies can occur prior to the launch of the business, which gives the company an opportunity for success prior to the opening. Online marketing experts do not regard face-to-face communication as more important than what occurs online. Restaurant professionals can begin social media profiles before they launch their business is. Restaurants who disregard social media platforms may need to learn because they are behind other brands that communicate on social media platforms where marketing practice is already in place.

 A restaurant website is a way for the business to control their reputation. A website is essential for reputation management for businesses. They can include all the content that a business would like to have displayed about their restaurant on their site. A restaurant needs to realize that how they communicate with their customers on their website is essential for the business because customers desire authentic representations of the places they patronize, which is more important than the online content provided about the food that they serve.